2000-Word Article

Description

This option is excellent for applications like:

• Establishing your expertise. Can you explain the basic concepts related to your profession in layman’s terms? If you can, your target audience is more likely to trust that you know what you’re doing.
• Greater visibility for an “average” online search. 2000-word articles on topics related to your field makes it easier for your target audience to find your business when they use a search engine to find information. They may even remember that your website answered a question they had when they’re ready to buy.
• Building relationships with your audience. A few of my clients have told me that sometimes potential customers will ask a question about something they saw on their websites. The comments section of your blog can also be good for collecting “frequently asked questions” that can be used as topics for future articles or sprucing up the FAQ page of your website.